Viva Delivered in NYC
Viva from Kimberly-Clark is a paper towel that behaves more like a reusable cloth than a disposable sheet. The signature cloth-like texture is soft, stretchy, and smooth — it cleans glass and stainless steel streak-free, wipes down countertops without leaving lint or fibers behind, and holds up when wet without shredding. Viva Signature Cloth delivers the premium cloth-like feel, while Viva Multi-Surface Cloth adds targeted cleaning texture for tougher messes. For Prospect Heights and Brooklyn apartments with small kitchens where a single paper towel often does triple duty — wiping the counter, cleaning the stovetop, and drying hands — Viva's durability means you use fewer sheets per task. Cantaloupe delivers Viva on a flexible subscription to your door at bulk pricing, apartment-friendly pack sizes included.
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Browse all products →Frequently asked about Viva
- Why does Viva feel different from other paper towels?
- Viva uses a distinctive cloth-like manufacturing process that gives the sheets a soft, stretchy texture more like disposable cloth than traditional paper. The difference is especially useful for cleaning glass, stainless steel, and finished surfaces, where regular paper towels can leave streaks or lint. Viva sheets also rinse and reuse better than standard paper towels.
- Is Viva Signature Cloth reusable?
- Not indefinitely like a real microfiber cloth, but yes — Viva Signature Cloth is designed so you can rinse a sheet and use it several times before disposing of it. The premium cloth-like texture holds up to repeated wetting and wringing in a way that standard paper towels can't.