up&up Delivered in NYC
up&up is Target's own-brand line of baby essentials, and it has quietly earned a cult following among parents who discovered that store-brand diapers perform just as well as premium names at a significantly lower per-diaper cost. The diapers feature a 12-hour leak protection core, a soft and stretchy fit, a wetness indicator, and hypoallergenic materials — all the specs that matter, without the marketing premium. up&up Training Pants bring the same value-first approach to potty training with a pull-on design and reliable absorbency. For Prospect Heights and Brooklyn families spending hundreds per month on diapers in one of the most expensive cities in the country, up&up makes that budget go meaningfully further. Cantaloupe delivers up&up on subscription to your apartment at bulk pricing — Target quality, zero Target trip.
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Browse all products →Frequently asked about up&up
- Is up&up the same as Target brand?
- Yes — up&up is Target's private-label store brand. It covers a huge range of product categories, from baby essentials to cleaning supplies to vitamins, always positioned at a lower price than name brands. Cantaloupe delivers up&up diapers and training pants on subscription to NYC apartments, so you can buy the store brand without actually going to Target.
- Are up&up diapers as good as Pampers?
- For most babies, up&up diapers deliver reliable absorbency and fit at a notably lower price. They lack the premium features of Pampers Swaddlers (the softer Blankie Soft liner, the wetness indicator, etc.), but for everyday diapering with a baby who doesn't have sensitive-skin concerns, up&up is a practical everyday pick that costs significantly less.